Try: “What is an HEA?” · “How fast can I deploy one?”
Websites are outdated. → Users expect conversations, not navigation
Sales & marketing have to adapt
AI becomes the gateway → customers start with assistants, not menus.
Risk: brands may lose direct contact to GenAI unless they own a first-party agent.
Classic sales funnel is broken. After video/shorts, conversations are disrupting Ads & Websites.
~25% of US adults already use GenAI daily; >>70% of SMEs have websites → but none conversational
Behaviours are changing now (EU)
Three waypoints (2016 · 2025 · 2032). Values are directional.
The solution: Human-Enhanced Agents (HEAs)
For creators, SMEs, and agencies who lose visitors to forms, menus, and generic bots,
we offer Human-Enhanced Agents — on-brand, ownable website assistants that
answer visitors’ questions, guide them in their first minutes, and
turn conversations into conversions and advice..
We’re unique because we combine curated human knowledge with
guardrailed AI, non-technical deployment, and
revitalisation of existing content — all within GDPR-first control.
We monetise through freemium tiers and usage-based subscriptions.
HEA
Personal, compliant, high-intent conversations
AI orchestration
Pre-sales by chat · Reduce support load · Capture analytics · No-code deploy
Curated human knowledge
Validated content · Scoped answers · Private training · Human supervision
Brand & guardrails
Custom look & feel · Defined tone of voice · Escalation rules
Ownable by design
Your content, memory, and rules are first-party assets. Export anytime. No black-box lock-in.
GDPR-firstAudit trail
Deploy in minutes
Plug-and-play widget. No code to start. Trains on your site + docs. Scales to API/integrations later.
5-min setupWordPress / Shopify
Measurable impact
Track intent → CTA completions (lead / order / booking). Optimize like a funnel, not a form.
CTR ↑CPL ↓A/B ready
Why now: Website/Search is declining, Social/Video plateaued; conversations are becoming the new entry point. Owning a first-party agent protects reach, data, and margins.
Why customers choose HEA
Peace of Mind
Less stress and workload — repetitive questions handled automatically, 24/7.
“Breathe — the site handles it.”
Efficiency
Reduce operational costs and revive existing content into active marketing assets.
Do more with what you already have.
Trust & Control
Data, tone, and knowledge remain under your control — built for Europe and GDPR compliance.
Secure. Transparent. Yours.
Brand Elevation
Position your company as innovative, modern, and responsive to customer needs.
On-brand, on-voice.
Shared Impact
Help clients, partners, and teams embrace AI, gain new skills, and create collective value.
AI as a career asset.
Fresh Experience
Turn static websites into living, conversational interfaces that engage and convert.
Answer → Guide → Convert.
These benefits define why businesses adopt HEA — measurable, safe, and human by design.
Market opportunity
Branded conversational agents go beyond legacy support — becoming the core UX and online gateway for 50 million SMEs, as well as NGOs, cities, and public institutions.
Developer / creator experience: HEA preview and testing mode
🚀 Vision ahead
Sector expansion: NGOs, Public Services
HEA discovery and directory
Multi-agent conversations
Multimodal HEAs (voice and video)
Interconnected HEA network
Creator and influencer HEAs
HEA World — Governed AI Infrastructure for Conversational Products
HEA World is not a thin RAG wrapper. It is a governed AI runtime layered above foundation models —
turning probabilistic outputs into reliable, distributable conversational products.
Deterministic governance over probabilistic systems.
This is the control layer that makes LLMs safe to deploy as products: traceable sources, enforced constraints,
measurable quality, and regression-tested behavior.
Why not Big Tech?
Hyperscalers chase horizontal assistants for billions. HEA focuses on the
ownable, on-brand last mile for a segment in the millions —
big enough for venture outcomes, focused enough to avoid immediate hyperscaler squeeze.
Maturity & Early Traction
Maturity today
Public beta opened - Feb 28, 2026
Soft launch - March 11, 2026
Full HEA creation platform operational (Foundry, editor, publishing workflow)
First HEAs deployed on real websites
Initial agency deployment underway in France
Pricing and packaging finalized
Near-term milestones
Expand beta cohorts (Creators, SMEs, Agencies)
Improve onboarding and analytics reliability
Grow the early HEA ecosystem
Convert beta deployments into paying customers
Early traction (KPIs - updating post-launch)
MRR
Updating
Early revenue expected during beta expansion
Active HEAs
Growing
Beta cohort across personas
Gross margin
~70% projected
Usage-driven infrastructure
KPIs refreshed as post-launch cohorts stabilize.
Go-to-market
Self-serve adoption
Creator & SME onboarding in minutes
Freemium → Pro funnel drives efficient CAC
HEAs act as acquisition vectors themselves
Pull effect on agencies
Agency flywheel
Agencies evolve from web → AI partners
One agency = many repeatable deployments
Channel creates network effects across SMEs
Push through agencies
Category play & virality
Category storytelling → “Own your AI front-door”
HEAs as content: creators & influencers unlock viral growth
Community seeding: chambers, associations, events
Geographies
Start in 2 EU countries: NL & FR. Remain opportunistic.
HEAs are international by nature → agencies targeted across Europe in English
Later stage: scale to US, UK, SG once PMF confirmed
Scale Strategy — Two Engines in Parallel
Same ambition: become the standard for Human-Enhanced AI Agents for SMEs in Europe.
Two postures run in parallel: Plan B (discipline) and Plan A (category win).
PLAN B
Grow in the Category
Disciplined growth path · our rational brain
Prove Value
Retention + unit economics + repeatable onboarding
Own a Segment
Win 1 SME vertical → tight messaging + case studies
Show Momentum
Predictable growth + agency repeatability
Earn the Right to Scale
Hire/raise only when evidence is strong
PLAN A
Win the Category
Narrative gravity · momentum · capital & talent
Prove Value
Same product proof — but publish it early
Own a Segment
Define the category language + positioning leadership
Nicolas Payen — Entrepreneur
• Startup founder in Asia
• Multinational innovation (digital products & services)
• AI-augmented product development model
Up to 20% founder equity reserved for future co-founders and key hires (5-year vesting)
Additional employee option pool expected with future financing
Advisors
To be added — compliance, safety, growth experts.
Our Ask
Raising €2 M early-scale round to build the A-team that prepares HEA-World for Series A acceleration shifting from a validated platform to a repeatable go-to-market model.
Prepare international expansion beyond France and the Netherlands.
Build core team for years ahead (growth, ops, AI analytics).
Accelerate adoption: from pilots to 100+ paying HEAs.
Prove ROI metrics (bounce ↓, conversion ↑, retention ↑).
Strengthen compliance & defensibility (EU AI Act readiness).
→ See Annex: Venture Risk Map for how this funding directly addresses the remaining venture risks.
Financials — model snapshot
Topline growth
Y1: €0.1M → Y5: €25.4M
forecast reflects our current assumptions
Full detailed financials available on request
Revenue & Gross Margin (model snapshot)
Profitability path
Gross margin: ~51% → ~68% (Y1→Y5)
Operating margin improves to ~33% by Y5
Break-even: Year 2
Capital efficiency
Peak burn: ~€0.38M (Y1)
ARPU grows: €122 → €321
LTV/CAC expands: ~76× → ~290×
Low CapEx, AI-native ops keep TCO lean
Numbers are directional from the current BP; will be refreshed as the model evolves. Detailed P&L/cohorts in appendix.
North Star — 1M Human-Enhanced Agents
The richness of the Internet has always been its diversity of voices.
As we move into the AI era, we build HEAs to amplify many voices, not just a few big ones —
so individuals and organizations alike can still be heard.
Today (BP Year 5)
19,000Active HEAs
678MQ/A handled per year
€32.9M → €22.4MARR → Gross Profit @ 68% GM
North Star (at scale)
1,000,000Active HEAs
36BQ/A handled per year (~100M/day)
€1.73B → €1.18BARR → Gross Profit scaled from today’s economics
Assumes today’s blended unit economics; upside from mix shift, packs, and margin optimization.
Category stake: 1 million ownable, on-brand HEAs across creators, SMEs, agencies
Usage-led margins: HEAs pay for themselves; we ride infra price/perf curves
Scale story: Distribution via agencies + self-serve → networked growth
Transparent per-HEA pricing: disruptive vs. legacy
Web agency operating layer: once standardized, HEA becomes part of agency workflow → durable switching costs
➜
TOMORROW
Creator economy for agents: brands × creators
Living HEA catalog: inspiring, on-brand, discoverable
Distribution flywheel: agencies → repeatable scale
Aggregate intent data: roadmap & upsell signals
⚡ “HEA World is not just AI-enabled — it is AI-native.
We run the company itself through code, automation, and HEAs.
That’s why we can move faster, stay lean, and scale without operational drag.”
Our AI-native operating model is itself a moat — we live what we build.
Why We Win
Category design, not feature competition.
🧠
Human-first by design
Not just automation — curated, brand-aligned agents built for trust.
🇪🇺
Built for Europe’s SMEs
GDPR-first. Multilingual. Actually usable.
🎯
Conversation that converts
CTA-aware agents designed to drive action.
🔐
Ownable AI
Your voice. Your knowledge. Your agent.
🚀
Scalable from day one
5-minute setup → multi-agent systems with analytics.
🌀
Many specialized voices
The future is curated agents — not one generic assistant.
Let’s build the web’s conversational front-door
HEA = on-brand, ownable AI. We’re shipping. Join us.