HEA World — Personas, Needs & Frictions, Customer Stories

Compact view by target to align positioning and messaging.

Persona #1

Creators & Independents

Key needs

  • Credible online presence without tech complexity.
  • Human, personal voice that explains their offer.
  • More qualified inquiries directly from the site.
  • Easy to maintain, ideally multilingual.
  • Differentiation vs impersonal AI chats.

Frictions

  • Lack of time and skills.
  • Fear of a cold, dehumanized AI.
  • Tight budgets; value must be obvious.
  • Doubts about concrete impact (leads/sales).
Goal: +20–40% inquiries
Go-live: < 1 hour

Customer stories

1) Claire — Coach (Paris)
HEA answers FAQs (“method?”, “how many sessions?”) in her tone. Indicative outcome: +40% booking requests.
2) Miguel — Photographer (Barcelona)
HEA explains style, rates and process in multiple languages. Foreign prospects convert better.
3) Aïcha — Consultant (Brussels)
Automatic lead qualification by project type; now 3–5 qualified leads/week.
Persona #2

SMBs / Small Businesses

Key needs

  • Turn the website into an active commercial lever.
  • Improve visitor → lead conversion.
  • Pre-sales / support 24/7 without a full team.
  • Brand-safe, approved messaging.
  • GDPR / EU AI Act compliant.

Frictions

  • Limited internal bandwidth to produce content.
  • Fear of a time-consuming or technical tool.
  • Need for a clear ROI (leads, bookings, basket size).
  • Mistrust of “black box” AI vendors.
Goal: 2× conversion rate
FAQ/Qualif: −25% phone calls

Customer stories

1) GreenMove — E-mobility (Lyon)
HEA handles tech/subsidy questions and captures contact details: 2× conversion.
2) BellaVet — Veterinary clinic (Amsterdam)
Offloads repetitive calls: −25% inbound and better self-service.
3) The Wine Artisan — Wine shop (Brussels)
Friendly tone, advice like “the shop owner”: e-commerce sales +15%.
Persona #3

Marketing & Web Agencies

Key needs

  • Upgrade their service offering with a differentiating product.
  • Save time on conversational content.
  • Reliable white-label partner.
  • Humanized AI under agency control.
  • Recurring revenue (subscriptions + services).

Frictions

  • Overlap with existing services / fear of losing client control.
  • Perceived complexity (training/maintenance).
  • Questions about product maturity (MVP, roadmap, support).
  • Need for proof points before committing.
Goal: 1 HEA per delivered site
Model: subscription + PS margin

Customer stories

1) Studio Nova — Web agency (Toulouse)
White-label “redesign + HEA” pack: new recurring revenue with minimal delivery load.
2) Digiduo — SEO agency (Brussels)
HEA captures & qualifies inbound (“what’s your SEO need?”) pre-call → higher close rate.
3) HypeMedia — Creative agency (Berlin)
Co-crafted tone to keep the brand voice consistent → higher client satisfaction.