HEA World
The operating system for Human-Enhanced Agents
We transform proprietary content into conversational media — governed by you.
Your Content.
Your AI.
Your Voice.
Own the AI gateway to your business
Human-Enhanced Agents (HEAs) — your brand’s conversational front-door that remembers, converts, and complies.
Have your first chat with an HEA!
Websites are outdated.
→ Users expect conversations, not navigation
Sales & marketing have to adapt
- AI becomes the gateway → customers start with assistants, not menus.
- Risk: brands may lose direct contact to GenAI unless they own a first-party agent.
- Classic sales funnel is broken. After video/shorts, conversations are disrupting Ads & Websites.
- ~25% of US adults already use GenAI daily; >>70% of SMEs have websites → but none conversational
Behaviours are changing now (EU)
Three waypoints (2016 · 2025 · 2032). Values are directional.
The solution: Human-Enhanced Agents (HEAs)
For creators, SMEs, and agencies who lose visitors to forms, menus, and generic bots,
we offer Human-Enhanced Agents — on-brand, ownable website assistants that
answer visitors’ questions, guide them in their first minutes, and
turn conversations into conversions and advice..
We’re unique because we combine curated human knowledge with
guardrailed AI, non-technical deployment, and
revitalisation of existing content — all within GDPR-first control.
We monetise through freemium tiers and usage-based subscriptions.
HEA
Personal, compliant, high-intent conversations
AI orchestration
Pre-sales by chat · Reduce support load · Capture analytics · No-code deploy
Curated human knowledge
Validated content · Scoped answers · Private training · Human supervision
Brand & guardrails
Custom look & feel · Defined tone of voice · Escalation rules
Ownable by design
Your content, memory, and rules are first-party assets. Export anytime. No black-box lock-in.
GDPR-first Audit trail
Deploy in minutes
Plug-and-play widget. No code to start. Trains on your site + docs. Scales to API/integrations later.
5-min setup WordPress / Shopify
Measurable impact
Track intent → CTA completions (lead / order / booking). Optimize like a funnel, not a form.
CTR ↑ CPL ↓ A/B ready
Why now: Website/Search is declining, Social/Video plateaued; conversations are becoming the new entry point. Owning a first-party agent protects reach, data, and margins.
Why customers choose HEA
Peace of Mind
Less stress and workload — repetitive questions handled automatically, 24/7.
“Breathe — the site handles it.”
Efficiency
Reduce operational costs and revive existing content into active marketing assets.
Do more with what you already have.
Trust & Control
Data, tone, and knowledge remain under your control — built for Europe and GDPR compliance.
Secure. Transparent. Yours.
Brand Elevation
Position your company as innovative, modern, and responsive to customer needs.
On-brand, on-voice.
Shared Impact
Help clients, partners, and teams embrace AI, gain new skills, and create collective value.
AI as a career asset.
Fresh Experience
Turn static websites into living, conversational interfaces that engage and convert.
Answer → Guide → Convert.
These benefits define why businesses adopt HEA — measurable, safe, and human by design.
Market opportunity
Branded conversational agents go beyond legacy support — becoming the core UX and online gateway for 50 million SMEs, as well as NGOs, cities, and public institutions.
Conversational AI growth
- $20B → $50B+ global by 2030 (illustrative CAGR)
- EU: ~$2.2B (’23) → ~$9.6B (’30) — directional
Legacy support/chat is being re-written
- ~$30B+ legacy support/chat (ticketing, bots, telephony)
- Branded conversational agent
Product & Roadmap — Now and Next
⚡ Available today
- HEA generation & editor, plug&play
- CTAs (lead/order/sales workflows)
- Analytics & insights
⏳ Next 12–18 months
- Special personas: Education, Events
- Integrations: WhatsApp, WordPress, Shopify & ecosystem
- Multi-modal (voice, image)
🚀 Vision ahead
- Sector expansion: NGOs, Public Services
- Discovery: HEA directory & search engine
- Multi-agents chat
- Multimodal: Voice & video HEAs
- Agentic AI: interconnected HEA network
- Wild card: creator & influencer HEAs
HEA World — Governed AI Infrastructure for Conversational Products
HEA World is not a thin RAG wrapper. It is a governed AI runtime layered above foundation models —
turning probabilistic outputs into reliable, distributable conversational products.
Layered governance, end-to-end
- Foundry — ingestion & curation (scope, sources, structured knowledge)
- Runtime — Retrieval → Constraints → Validation → Evaluation (governed answer assembly)
- Playground — scenario QA & regression (repeatable behavior across releases)
- Observe — performance, risk & ROI tracking (auditable outcomes + feedback loops)
Deterministic governance over probabilistic systems.
This is the control layer that makes LLMs safe to deploy as products: traceable sources, enforced constraints,
measurable quality, and regression-tested behavior.
Governance primitives (constraints, policies, validation)
Test harness (scenario library + regression suite)
Production telemetry (quality, risk, ROI → improves pipelines)
Model-agnostic
Infra-abstracted
Built for production
Moat is not the model — it’s the governed runtime + regression suite + telemetry loops that harden behavior over time.
Business model
Plans
- Freemium → Creator → SME → Pro/Agencies
- Subscriptions by tier (on-brand HEAs, allowances)
- Self-serve onboarding; exportable assets
Usage & margins
- Usage packs for chats & refresh (volume discounts)
- 70%+ gross margin target, low CapEx
- Optimized TCO: simple, low-engineering solution
📈 Channels & positioning
- Leverage infra players (OpenAI, Anthropic, Mistral) → benefit from their upgrades
- Not in the “compute race” → focus on last-mile value & brand control
- Agency channel & ecosystem integrations (WP, Shopify, WhatsApp, etc..)
- Spend scales with adoption → strong unit economics
- Disruptive pricing vs. legacy chatbots & GenAI tools
Snapshot: Pricing tiers in appendix; usage overage (chat/1k, refresh) with volume packs.
Benchmark — HEA vs ChatGPT vs Legacy SupportChat
HEA owns the pragmatic middle: on-brand, ownable, measurable — without LLM plumbing or legacy ticketing drag.
| Dimension | HEA (Human-Enhanced Agent) | ChatGPT / generic LLM | Legacy SupportChat |
|---|
| Customization |
High — custom data, behavior, tone (brand voice) |
Prompt-based; generic by default |
Low — scripted flows |
| Knowledge & Training |
Human-authored, curated resources with scoped answers |
Broad, general internet corpus |
Manual knowledge base; brittle |
| Brand Alignment |
On-brand look & tone with guardrails |
Low — generic assistant |
Utility chat; weak brand fidelity |
| Ownership & Control |
First-party content, memory, audit trail (GDPR-first) |
Provider-controlled stack |
Vendor KB; limited portability |
| Deployment |
Non-technical embed; plug-and-play on websites |
Hosted app / APIs; ops required |
Web widget; IT setup |
| User Experience |
Answers → Guidance → Conversion (CTA-aware) |
Great conversation; weak last-mile |
Ticket deflection; form-centric |
| Cost & ROI |
Simple stack; content reuse; packs → 70%+ GM |
API + integration + governance |
Seats + telephony + maintenance |
| Who’s it for? |
Creators, SMEs, Agencies — millions of sites |
Mass consumer / enterprise — billions |
Ops/support teams |
Why not Big Tech?
Hyperscalers chase horizontal assistants for billions. HEA focuses on the
ownable, on-brand last mile for a segment in the millions —
big enough for venture outcomes, focused enough to avoid immediate hyperscaler squeeze.
Maturity & early traction
Maturity today
- Beta version ready; MVP built in < 2 months
- Already live: own websites, and a few betas
- 10+ websites targeted for short beta test
- Then → soft commercial launch
- First deployment in France through major web agency
Near-term milestones
- Expand beta cohorts (Creators, SMEs, Agencies)
- Ship onboarding polish + analytics hardening
- Prepare pricing & packaging for soft launch
Early traction (KPIs) - to be updated post launch
Active HEAs
X,XXX
across personas
Gross Margin
~70%
usage-driven
Replace placeholders with latest cohort table / churn & expansion chart as they firm up.
Go-to-market
Self-serve adoption
- Creator & SME onboarding in minutes
- Freemium → Pro funnel drives efficient CAC
- HEAs act as acquisition vectors themselves
- Pull effect on agencies
Agency flywheel
- Agencies evolve from web → AI partners
- One agency = many repeatable deployments
- Channel creates network effects across SMEs
- Push through agencies
Category play & virality
- Category storytelling → “Own your AI front-door”
- HEAs as content: creators & influencers unlock viral growth
- Community seeding: chambers, associations, events
Geographies
- Start in 2 EU countries: NL & FR. Remain opportunistic.
- HEAs are international by nature → agencies targeted across Europe in English
- Later stage: scale to US, UK, SG once PMF confirmed
Scale Strategy — Two Engines in Parallel
Same ambition: become the standard for Human-Enhanced AI Agents for SMEs in Europe.
Two postures run in parallel: Plan B (discipline) and Plan A (category win).
PLAN B
Grow in the Category
Disciplined growth path · our rational brain
-
Prove Value
Retention + unit economics + repeatable onboarding
-
Own a Segment
Win 1 SME vertical → tight messaging + case studies
-
Show Momentum
Predictable growth + agency repeatability
-
Earn the Right to Scale
Hire/raise only when evidence is strong
PLAN A
Win the Category
Narrative gravity · momentum · capital & talent
-
Prove Value
Same product proof — but publish it early
-
Own a Segment
Define the category language + positioning leadership
-
Show Momentum
Move visibly: content, press, ecosystem, partnerships
-
Scale Aggressively
Raise + hire core team → accelerate distribution
Unified Success Formula (shared)
1. Prove Value
2. Own a Segment
3. Show Momentum
4. Scale Aggressively
Team & Ask
Core Team
- Nicolas Payen — Entrepreneur
• Startup founder in Asia
• Multinational innovation (digital products & services)
- Lily (GPT-5) — AI-native co-pilot
• PhD-level software engineer & architect
Next Hires (AI-native profiles)
- Full-stack Engineers / Ops : secure, scalable SaaS
- Business Dev / Partnerships : engage agency & ecosystem partners
- Marketing & Community : growth hacking & virality
- Goal: GTM repeatability & Scale readiness
Small, highly skilled AI native A-team with SaaS scaling experience.
Advisors
To be added — compliance, safety, growth experts.
Our Ask
Raising €2 M early-scale round to build the A-team that prepares HEA-World for Series A acceleration shifting from a validated platform to a repeatable go-to-market model.
Prepare international expansion beyond France and the Netherlands.
- Build core team for years ahead (growth, ops, AI analytics).
- Accelerate adoption: from pilots to 100+ paying HEAs.
- Prove ROI metrics (bounce ↓, conversion ↑, retention ↑).
- Strengthen compliance & defensibility (EU AI Act readiness).
→ See Annex: Venture Risk Map for how this funding directly addresses the remaining venture risks.
Financials — model snapshot
Topline growth
- Y1: €0.1M → Y5: €25.4M
- forecast reflects our current assumptions
Full detailed financials available on request
Revenue & Gross Margin (model snapshot)
Profitability path
- Gross margin: ~51% → ~68% (Y1→Y5)
- Operating margin improves to ~33% by Y5
- Break-even: Year 2
Capital efficiency
- Peak burn: ~€0.38M (Y1)
- ARPU grows: €122 → €321
- LTV/CAC expands: ~76× → ~290×
- Low CapEx, AI-native ops keep TCO lean
Numbers are directional from the current BP; will be refreshed as the model evolves. Detailed P&L/cohorts in appendix.
North Star — 1M Human-Enhanced Agents
The richness of the Internet has always been its diversity of voices.
As we move into the AI era, we build HEAs to amplify many voices, not just a few big ones —
so individuals and organizations alike can still be heard.
Today (BP Year 5)
19,000
Active HEAs
678M
Q/A handled per year
€32.9M → €22.4M
ARR → Gross Profit @ 68% GM
North Star (at scale)
1,000,000
Active HEAs
36B
Q/A handled per year (~100M/day)
€1.73B → €1.18B
ARR → Gross Profit scaled from today’s economics
- Category stake: 1 million ownable, on-brand HEAs across creators, SMEs, agencies
- Usage-led margins: HEAs pay for themselves; we ride infra price/perf curves
- Scale story: Distribution via agencies + self-serve → networked growth
Moats — today → tomorrow
TODAY
- Human-enhanced design: trustworthy by default
- Simple deployment: built for non-technical users
- Last-mile value: branded CTAs & measurable funnels
- Transparent per-HEA pricing: disruptive vs. legacy
-
Web agency operating layer: once standardized, HEA becomes part of agency workflow → durable switching costs
➜
TOMORROW
- Creator economy for agents: brands × creators
- Living HEA catalog: inspiring, on-brand, discoverable
- Distribution flywheel: agencies → repeatable scale
- Aggregate intent data: roadmap & upsell signals
⚡ “HEA World is not just AI-enabled — it is AI-native.
We run the company itself through code, automation, and HEAs.
That’s why we can move faster, stay lean, and scale without operational drag.”
Our AI-native operating model is itself a moat — we live what we build.
Why We Win
Category design, not feature competition.
🧠
Human-first by design
Not just automation — curated, brand-aligned agents built for trust.
🇪🇺
Built for Europe’s SMEs
GDPR-first. Multilingual. Actually usable.
🎯
Conversation that converts
CTA-aware agents designed to drive action.
🔐
Ownable AI
Your voice. Your knowledge. Your agent.
🚀
Scalable from day one
5-minute setup → multi-agent systems with analytics.
🌀
Many specialized voices
The future is curated agents — not one generic assistant.
Let’s build the web’s conversational front-door
HEA = on-brand, ownable AI. We’re shipping. Join us.
Annex — Venture Risk Map
Vision built. Tech de-risked; now prove adoption, distribution, and scale.
✅ Risks Behind Us
- Vision clarity — crisp narrative & positioning (“ownable, on-brand AI for websites”).
- Product definition — validated concept; refined from “support” to “guidance & engagement.”
- Technical feasibility — stable architecture (R2 + KV + runtime) and live demos.
- Compliance-by-design — GDPR-first, aligned with upcoming EU AI Act.
- Early differentiation — clear moat in brand control + data ownership vs generic LLMs.
⚠️ Risks Ahead
- Go-to-market repeatability — prove self-serve & agency channels with 10–20 paying HEAs.
- Market education — make “Human-Enhanced Agent” a recognized category.
- Execution bandwidth — founder stretch; gradual team expansion required.
- ROI proof & retention — integrate analytics (bounce ↓, session ↑, conversion ↑).
- Channel scalability — structure incentives for agency/white-label adoption.
- Long-term defensibility — monitor hyperscalers; strengthen last-mile moat.
🎯 Next 6–9 Months Focus
- Validate repeatable GTM → first 20 paying HEAs.
- Build proof-of-ROI dashboard and case studies.
- Reinforce compliance edge (GDPR + AI Act brief).
- Recruit ops/growth support to ease bandwidth risk.
- Prepare post-seed/pre-A narrative: “Tech risk behind, adoption risk ahead.”
Annex — HEA Pricing & allowances
| Plan | Price | Billing | Q/A /mo | Refresh/mo | Overage (Q/A /1k) | Overage (refresh) | |
|---|
Agency price set to €149 (€/mo equivalent) with quarterly billing. Packs: Q/A €34.9/1k base; refresh €6.90 each (with volume discounts).
Annex — Market & Funding Data
Global conversational AI market size:
US$12.24 B in 2024; projected to grow to
US$61.69 B by 2032.
Fortune Business Insights
~$14.29 B in 2025, reaching
$41.39 B by 2030. CAGR ~23.7%.
Grand View Research
~$19.21 B in 2025; expected to surpass
$132.86 B by 2034. CAGR ~24%.
Precedence Research
Seed Round Valuation (AI startups, global):
Median pre-money US$17.9 M in 2024.
Carta
Typical pre-seed: US$3.6 M
Seed: ~US$10 M
Series A: ~US$45.7 M
Aventis Advisor
In EU: AI startup funding typically ranges
from €0.5–3 M at pre-seed and
€2–10 M at seed,
with valuations below U.S. levels.
European benchmarks
Annex — Adoption & TAM facts
How many potential customers?
- ~24M SMEs in the EU (≈99% of businesses).
- ~33–35M small businesses in the US.
Implication: even single-digit % penetration creates a large base.
Web presence (ownable front-door)
- Most EU enterprises operate a website (country shares commonly 70–90%+).
- Digital advertising already mainstream across EU firms.
Implication: HEAs can be embedded fast on existing sites.
Legacy chatbot market (replacable spend)
- Chatbot software market: ~$5–6B (2023), growing double-digit CAGR to 2030.
Implication: near-term wallet to compete for (support/sales bots).
Gen-AI adoption (demand tailwind)
- ~¼ of U.S. adults have used ChatGPT (2025).
- Enterprise gen-AI usage rising quickly globally (’24–’25).
Implication: “conversational entry” behavior is normalizing.
Annex — Websites & Platforms (scope & rational TAM)
Our focus segment is in the millions (creators, SMEs, agencies) — meaningful but not “big-tech billions”.
Countries (scale indicators)
Country values use registered domains as proxy for website count.
Major Platforms
WP/Wix = share of all websites; Shopify = live sites count.
Sources (Oct 8, 2025 Paris time): DemandSage (global & by-country domains); W3Techs (WP share); WordPress.com blog (Wix/Shopify shares); BuiltWith (Shopify live sites); EURid (total .eu).
Annex — Business Model Canvas – HEA-World
Key Partners
- LLM providers (today OpenAI, tomorrow? other Mistral, Anthropic)
- Digital Marketing Agencies & digital resellers
- Compliance & legal experts
- Web platforms (Shopify, WordPress, Wix)
- Beta users & mentors (60K network, friends&family)
Key Activities
- SaaS Platform & editor development
- Growth Hacking and Digital funnel mgmt
- Human-enhanced content curation
- Customer onboarding & support
- Brand/CTA integration & analytics
- Continuous AI fine-tuning
Value Proposition
- Humanize your customer relationship on the web.
- From website and support chat to conversational-first interface. Talk to your clients like humans do!
- Understand clearly the motivations of your visitors.
- For SMEs: Convert visitors faster with AI that knows your brand, products and services.
- For Agencies: Deploy customized AI agents for your clients in minutes.
- Add a sales rep that can speak 90 languages.
- Measure outcomes with marketing analytics and CTAs monitoring.
- For non-technical users.
- GDPR-first, privacy-respecting.
- Human-curated & compliant content.
Key Resources
- HEA SaaS platform & editor
- Brand/IP & curated content
- Vercel/D1/Docket/R2/KV cloud infra
- AI-native dev & ops team
- Partner network
Channels
- HEA-world.com
- On-line acquisition: SME, Agencies
- Industry networking group: SME
- Crowd-funding & Socials: Creators
- Digital Marketing Agency demos
- Embedded widgets (popup, askbar)
- Modules in other platform: Shopify, WordPress, etc.
- Events & communities
Customer Relationships
- Creators & SMEs: Self-serve, community support
- Agencies: Dedicated onboarding, account management
- Analytics dashboard for clients and HEA-world team
- Community & support HEA
- Active user feedback loops
Cost Structure
- LLM inference & cloud infra
- Dev & product team
- GTM, marketing, design
- Compliance & support
- Community operations
Revenue Streams
- Freemium (time limit) to €149/qtr subscriptions
- Usage-based pricing (Q&A, refresh)
- White-label / agency deployments
- Future upsell to analytics & tools
Customer Segments
- Early segments: Creators, SMEs, Digital agencies
- Later segments (optional gray text or footnote): Events, NGOs, Public sector, Corporate use (side + core)
Annex — Current Corporate Structure & Optionality
Nicolas Payen
↓
NPE Holding B.V.
Shareholder entity · strategic assets (incl. IP where relevant)
↓
NPE Ops B.V.
Operations · Product · Contracts · Revenue
↓
HEA World (product + customers)
Current structure (NL)
- NPE Holding B.V. — shareholder entity; holds strategic assets (incl. IP where relevant).
- NPE Ops B.V. — operating company; contracts, product delivery, revenues & costs.
Why this structure
- Clean and standard for early stage operations.
- Separation of concerns: asset protection vs. execution.
- Simple reporting and low legal overhead.
Optionality for investors
- Open to creating a dedicated HEA World NewCo for equity financing.
- Open to jurisdiction alignment (e.g., NL / other) if required by the round.
- Ability to ring-fence IP and operations in a structure matching investor preference.
Intent: keep today’s setup minimal, while staying flexible to structure the financing in the most investor-friendly way.