Business Model Canvas — HEA-World

Internal reference (admin only)

Tip: bookmark this page for quick strategy alignment.
Key Partners
  • Tech Partners: OpenAI, Mistral, Anthropic, Infra
  • Go-to-Market: Digital Marketing Agencies & digital resellers
  • Ecosystem: Mentors, legal, beta users, AI/Marketing influencers/thought leaders
  • Compliance & legal experts
  • Web platforms (Shopify, WordPress, Wix)
Key Activities
  • SaaS Platform & editor development
  • Growth hacking & digital funnel optimization
  • Brand/CTA integration & analytics
  • Human-enhanced content curation
  • Customer support & onboarding
  • Continuous AI/compliance fine-tuning
Value Proposition
  • Transform your static website into a conversational-first experience. Engage visitors like a human — with purpose, clarity, and results
  • For SMEs: Boost engagement, improve conversions with AI that knows your brand, products and services.
  • For Agencies: Scalable AI deployment for multiple clients in minutes. From Web admin to AI admin!
  • For Users → Trustworthy, brand-aligned responses
  • Measure outcome with marketing analytics and CTAs monitoring
  • For non-technical users
  • GDPR-first, privacy-respecting
  • Human-curated & compliant content
Key Resources
  • HEA SaaS platform & editor
  • Brand/IP & curated content
  • Elastic Cloud-native infra (Vercel, D1, KV, etc.)
  • AI-native dev & ops team
  • Partner network
  • Entity specific/curated content
Channels
  • HEA-world.com
  • Inbound funnel: SME & Agencies
  • Industry networking group: SME, Agencies
  • Crowd-funding & Socials: Creators
  • Demos convert agencies; widgets (popup, askbar) show proof fast; crowdfunding builds early loyalty.
  • Plugin integrations (Shopify, WP, etc.)
  • Events & communities
  • “Powered by HEA” links or free-tier watermark → bottom-funnel awareness.
Customer Relationships
  • Creators & SMEs: Self-serve, community support
  • Agencies: Dedicated onboarding, account management
  • Analytics dashboard for clients and HEA-world team
  • Support agent or Assistant HEA
  • HEA Academy or tutorials or success stories
  • Active user feedback loops
Cost Structure
  • LLM inference & cloud infra
  • Dev & product team
  • GTM, marketing, design
  • Compliance & support
  • Community operations
Revenue Streams
  • Freemium (time limit) to €149/qtr subscriptions
  • Usage-based pricing (Q&A, refresh)
  • Agency-hosted workspaces or client-managed sub-accounts
  • Future upsell to analytics & tools
Customer Segments
  • Early adopters: Creators, Startups, SMEs, Digital Agencies
  • Expansion segments: Events, Nonprofits, Public Institutions, Corporates (CX & Internal Comms)