Company update
HEA-World is a founding partner of My AI Stack
Naarden, The Netherlands · September 3, 2026
With GrndWorx, HEA-World launched My AI Stack — a public atlas that maps customer journeys to the off-the-shelf AI that belongs on each touchpoint.
Most AI directories start from vendors. This one starts from how customers actually move: first visit, first conversation, first purchase, first renewal. Pick a journey, open a touchpoint, and see which ready-made tools finish that job.
Pick a journey, open a touchpoint, and see which tools finish the job — including HEA-World, and plenty that do not come from us.
Nicolas Payen (HEA-World, Naarden) and Patrick Ide (GrndWorx, The Hague) started the site so operators can brief a stack for a specific customer moment — not hand over another unsorted landscape slide. GrndWorx is a strategic B2B marketing agency; their instinct is why the atlas is organised by journeys and jobs, not vendor categories.
My AI Stack is for:
- Digital agencies briefing clients on which AI sits on which touchpoint
- SME owners who need a practical stack, not a science project
- CxOs governing customer-facing agents, copilots, and automation
- Consultants running stack workshops with leadership teams
- Investors, PE, and operating partners looking for AI value creation on the commercial journey
The first maps cover B2B complex sale, SME service, SaaS product, agency–client engagement, ecommerce and retail, and partner and channel revenue.
HEA-World is a founding partner and is labelled as such. It appears where a governed website or conversational agent is the honest fit — Human-Enhanced Agents trained on an organisation’s own knowledge, speaking in its voice, with skills for guidance, lead capture, and handoff. It is not forced onto touchpoints that belong to a helpdesk, a CRM, or a writing tool. Rankings are not for sale.
The catalog is curated and incomplete on purpose. Journeys, tools, and field notes will grow, and so will the circle of partners who want to contribute a map.
My AI Stack
Map customer journeys to the AI that belongs there
Open the atlas ↗If you are new to HEA-World, start with What is a Human-Enhanced Agent? or try the public HEA Guide.