Pricing that scales with your HEA engagement

Start free for up to 3 months.
Creator from €19/mo. Entreprise & Pro Digital Agencies billed quarterly, with usage packs for extra volume.

Billing note: Creator is billed monthly. Entreprise & Pro Digital Agencies fixed fees are billed quarterly upfront, while any overage (Q/A & refresh) is billed monthly.
Each plan also comes with a knowledge budget — a number of resources (pages, docs, FAQs) your HEAs are sized to handle overall, with usage pooled at account level.

Add usage packs (volume discounts)

Question-Answer (Q/A) packs

We measure your Q/A usage in NCU (Normalized Chat Units). Questions vary greatly — some are short, others require deep reasoning or large context retrieval. NCU provides a fair, consistent unit across these differences. For your plan, a standard Q/A is approximately one NCU.
Pack Price Effective / 1k (NCU)

Refresh packs

We measure your refresh / training usage in NRU (Normalized Refresh Units). Resources vary in size and richness, and some are new while others are unchanged. NRU ensures that refresh cost stays fair and proportional to the actual amount of knowledge processed.
Pack Price Effective / each (NRU)

Introducing NCU and NRU. Your plan includes a baseline of knowledge resources that your HEAs can learn from (pages, docs, FAQs, articles…). A larger resource base makes your HEA more capable, but it also means that both Q/A and refresh operations require more computation. This is reflected through:
NCU (Normalized Chat Units) — the compute used to answer questions (Q/A).
NRU (Normalized Refresh Units) — the compute used to refresh and retrain your HEA.
As your HEA grows, its per-message NCU and per-refresh NRU may increase, which influences your actual credit consumption. We don’t enforce hard limits on resources: you stay free to design your HEA. Don’t worry — we continuously optimise processing on your behalf to keep usage efficient.
What’s a Q/A? One full exchange: you ask, your HEA answers. For fairness, very short interactions (like greetings) are counted as a fraction, not a full Q/A (NCU).
What’s a “refresh”? A full knowledge update for your HEA across all resources included in your plan. Updates are normalised by size, so you're not charged a full refresh when only a small portion of the knowledge changes (NRU).
What’s a “resource”? A piece of knowledge your HEAs learn from — such as a webpage, FAQ entry, help article, blog post, or PDF. Resources are pooled across all your HEAs. Your plan determines how much knowledge your HEAs can include overall, sized to handle your usage comfortably.

Ready to try HEA?