SEO, AEO & AI visibility
Are you visible where your customers are searching?
Signal Tower audits your website across 5 pillars — technical health, content depth, structured data, authority, and AI answer readiness — then generates an actionable scorecard powered by what your visitors actually ask.
A complete picture of your online visibility.
Five pillars, one scorecard. Each pillar measures a different dimension of how your website performs for search engines, AI assistants, and real visitors.
Technical Health
Core Web Vitals, PageSpeed, mobile readiness, crawlability. Powered by Lighthouse lab data and real-user CrUX metrics.
Content Depth
Page catalog analysis, topic coverage, content gaps. How much of what visitors ask is actually covered on your site?
Structured Data
JSON-LD validation, schema coverage, rich result eligibility. Is your content machine-readable?
Authority Footprint
External mentions, profile consistency, competitor references. How does the web see your brand?
Answer Readiness
Can your site answer the questions buyers actually ask? Scored against real conversation data from your HEA.
Your visitors are already telling you what matters.
Most SEO tools guess which keywords matter based on search volume. Signal Tower knows — because your HEA talks to real visitors every day. Those conversations reveal the exact questions people ask, the topics they care about, and the gaps in your content. Traditional SEO tools do not know what your visitors asked your HEA yesterday. Signal Tower connects real visitor questions with SEO, AEO, and content-readiness signals.
Example finding
Content gap detected
Your visitors asked about pricing 47 times last month, but your pricing page has no structured FAQ data. Answer readiness: Low.
- Visitor questions surface real content gaps — not keyword guesses.
- Each finding links to a specific page and a recommended action.
- Findings have lifecycle states: new, improved, resolved.
- Delta tracking shows what changed since your last audit.
Are AI assistants recommending you?
Beyond traditional SEO, Signal Tower checks your visibility across AI providers. When someone asks Perplexity, ChatGPT, or Gemini about your industry — does your brand appear?
AI Provider Snapshot
Three providers, one visibility check
Signal Tower samples Perplexity Sonar, OpenAI, and Google Gemini with queries relevant to your business. It checks whether your brand is mentioned, your website is cited, and how you compare to competitors.
- Perplexity Sonar — brand mention and website citation check.
- ChatGPT — does OpenAI's model reference you for relevant queries?
- Gemini — does Google's AI include you in answers?
- Delta tracking from audit to audit shows your AI visibility trend.
From audit to action in 4 steps.
A straightforward workflow that turns visibility signals into content improvements.
Import your content
Run Foundry to bring your website into HEA-World's knowledge base.
Launch the audit
6 collectors analyze your content, technical setup, and online presence in parallel.
Review your scorecard
3 goals — SEO, AEO, Authority — with prioritized findings, executive summary, and deltas.
Act on findings
Each finding links to where to fix it — in your CMS, your HEA editor, or your site code.
For agencies and AI admins.
Signal Tower is not just a one-time audit. For agencies and AI admins, it is a repeatable workflow that turns every client engagement into a measurable improvement cycle.
Repeatable workflow
From audit to proof of improvement
Run Foundry, generate a professional audit report, sell the implementation sprint. Deploy the HEA widget, feed real visitor questions into monthly SEO work. Re-run Signal Tower and prove the improvement with delta scores.
- Signal Tower finds the gap — Canteen creates the content — Signal Tower re-checks.
- Each audit builds on the last with finding lifecycle tracking.
- Share scorecard results with clients as proof of value.
- Signal Tower is one landmark in your HEA-World workspace. See the full map →
See where you stand.
Run your first 5-pillar audit and discover what your visitors already know about your content gaps.