Northstar Advisory
Choose the right growth programme for your team.
Strategy, implementation, and coaching for growing service businesses.
Website AI Agent
Turn your website into a governed AI representative.
Build an AI agent that answers from your real content, speaks in your voice, uses approved skills, and hands conversations to your team when needed.
Northstar AI representative
Available now
AI assistant
We are 25 people and need help turning our growth plan into action. Which programme fits?
The Implementation programme is the closest fit because it combines planning, team workshops, and delivery support. I can compare it with Growth Planning or ask the team to follow up.
Grounded in: Services + Programme FAQKnowledgeApproved
SkillContact capture
HandoffHuman available
Built from your content
Ground answers in approved pages, documents, FAQs, and business resources.
Governed by your team
Control voice, knowledge, skills, confirmation, disclosure, and handoff.
Ready for your website
Test first, then deploy as a popup, side panel, inline agent, or ask bar.
The static-website problem
Your website should do more than wait to be read.
Visitors arrive with questions, intent, and very little patience. Static pages make them search for answers. Generic chatbots give them responses you may not trust. HEA turns your website knowledge into a controlled conversation that can answer, guide, qualify, and hand off.
Answer from what your business actually knows.
Ground every conversation in your website, documents, approved resources, and business context.
Add governed agentic capabilities.
Use approved skills to guide, collect intent, confirm details, offer next steps, and hand off without granting unrestricted autonomy.
See what your visitors need.
Review conversations, identify recurring questions, and improve the knowledge and experience behind your agent.
From content to conversation
Build, govern, test, and deploy one connected agent.
HEA keeps the agent's knowledge, behavior, actions, evidence, and improvement path in one operating system.
Start from real business knowledge
Bring in your website and approved resources, then shape the agent's identity and voice.
Define what it can say and do
Choose approved skills, confirmation rules, disclosure, boundaries, and human handoff.
Challenge it before visitors do
Use Playground scenarios and human review to verify answers, behavior, and next steps.
Learn from visible evidence
Publish to your website, review conversations, and improve knowledge or controls from what you observe.
One agent, two buyer lenses
Use it for your business or deliver it for your clients.
Add a useful AI representative without a custom AI project.
Give visitors useful answers and guided next steps while your team controls the knowledge, voice, skills, and handoff.
- Start from the website and resources you already own.
- Support sales, guidance, contact capture, and handoff.
- Use conversation evidence to improve the agent and the website.
Build and manage governed website agents as a client service.
Give SME clients a practical AI representative while keeping each HEA's knowledge, access, behavior, and evidence distinct.
- A repeatable path from client content to a deployed agent.
- Client-specific voice, resources, skills, testing, and access.
- An ongoing improvement service grounded in real conversations.
More than a chatbot
Choose the level of ownership your website needs.
The important difference is not the chat window. It is how knowledge, action, control, and review work behind it.
Useful for narrow, predictable flows.
Buttons, forms, routing, and fixed FAQs can work well when visitors stay on the expected path.
Main limit: unexpected questions break the flow.
Can interpret broader intent and use tools.
It becomes useful when the knowledge, permissions, action boundaries, and fallback are clearly defined.
Main question: who controls what it knows and does?
Represents an organization with visible governance.
Owned knowledge, voice, approved skills, testing, disclosure, evidence, and human handoff work together.
Best fit: representing your knowledge and reputation.
Content Management System for your AI agent
Manage what your AI agent knows, says, and can do.
Your website CMS manages pages. HEA manages the representative built on top of them: approved knowledge, voice, skills, testing, conversations, and improvement.
Foundry
Compile approved content into the agent's knowledge and context.
Editor and Playground
Shape voice, skills, controls, and test scenarios before launch.
Website experience
Answer, guide, qualify, confirm, and hand off within governed boundaries.
Observatory and Town Hall
Review conversations, understand demand, and manage relationship context.
Pricing
Your website agent is included with your HEA.
Start free for up to three months. Pricing follows the HEA account plan, not each widget, page, conversation, skill, or seat.
Free plan
€0for up to 3 months
Start with up to 3 HEAs and validate the content-to-conversation workflow.
Creator
€19per month
Billed monthly with support for up to 10 HEAs.
Enterprise
€29per month
Billed €87 quarterly upfront with support for up to 10 HEAs.
Pro Digital Agencies
€149per month
Billed €447 quarterly upfront with support for up to 25 HEAs.
Prices exclude VAT where applicable. Included conversations, refreshes, overages, and plan details are maintained on the HEA pricing page.
See full HEA pricingDirect answers
Website AI agent questions, answered clearly.
What is a website AI agent?
A website AI agent is an interactive assistant that answers visitor questions and guides next steps. A governed HEA is built from approved business knowledge and operates within controls set by its owner.
How is HEA different from a generic chatbot?
A generic chatbot often starts from a prompt or scripted flow. HEA connects owned knowledge, identity, approved skills, testing, live conversation insight, and human handoff in one managed system.
Is HEA a CMS for AI agents?
HEA works like a CMS for the AI representative layered on your website. Your website CMS manages pages; HEA manages the agent's approved knowledge, voice, skills, testing, conversations, and improvement. It complements rather than replaces your website CMS.
Is a HEA website agent agentic?
A HEA can use governed agentic capabilities to guide a conversation, collect and confirm information, offer approved next steps, and hand off to a person. Agentic does not mean unrestricted autonomy: owners choose the skills, controls, and publication lifecycle.
What content can a website AI agent use?
An HEA can be built from approved website pages, documents, PDFs, articles, FAQs, and other business resources selected by its owner.
Can an agency build website AI agents for clients?
Yes. HEA-World supports businesses using their own agent and agencies or consultants building and managing governed agents for client websites.
How much does a HEA website AI agent cost?
The website agent is included in HEA account plans. Start free for up to three months; paid plans begin at €19 per month. Pricing follows the HEA account plan, not each widget, page, conversation, skill, or seat.
Build the AI representative your website is missing.
Start from your real content. Keep control of the voice, knowledge, skills, and next steps.